Research & Plan
As part of athenahealth’s efforts to showcase the advantages of its network-enabled healthcare IT service over stand-alone software, the company studied the over 87,000 healthcare providers on athena to better understand what made the best performers perform best. But data is only part of the story, making it understandable and useful for prospective customers was the heart of altr’s design challenge.
Experience brief
Product strategy
Product design
Development
Visual design
Collaborative work session
User acceptance testing
Prototyping
Concept & Test
Working with a cross-functional team of product designers, marketers, sales consultants, and data analysts at athena, we concepted a simple practice assessment tool for use at conferences and ultimately, on site at athenhealth.com.
Design & Deliver
The practice assessment application, first launched for MGMA and then further optimized for HiMMS, the year’s preeminent Health IT event, helped the company start and advance sales conversations. The tool provided prospective customers with a benchmark on how they perform relative to other practices, while sharing proven best practices to increase clinical and financial productivity, reduce cost, and encourage growth.
They’re a small agency led by deeply experienced people, and we knew we were getting the best of the best.
Stephanie Saia, Campaign Planning Manager
Because we are all impacted by Type 2 diabetes.
Becton, Dickinson, and Company
Because confidence is critical to effective care.
Best Doctors Members Portal