Research & Plan
Winter 2014 was a special brand of hell in Boston. Record snowfall led to record delays and cancelations for the city’s transit system. While experts estimated that it might take billions to fix and maintain the country’s oldest public transport system, we did not have billions.
Product design
User journey mapping
Experience design
Visual design
Messaging
Native app design
Brand development
Prototyping
Concept & Test
Instead of fixing the MBTA, our team set out to design something that could ease the pain of a public transportation system that always seemed destined to fail. To do this, we concepted the first predictive commuter-focused application: DELAID.
Design & Deliver
We designed DELAID to use machine learning to factor weather, time of day, and a growing archive of arrival data to help commuters better anticipate and plan for when their trains and buses might be delayed. Built specifically for the daily routine of commuters, DELAID streamlined the traditional map way-finding experience, into a system focused 100% on getting you from point A to point B on time, every time.
Because IoT can help you breath better.
HDM-Breas Consumer App
Because renters deserve better results.
Rental Beast